SEO & AI Webinar

O quinto Webinar da AMD foi sobre o tema "The Role of SEO and AI in Business Growth". Não há dúvida de que o SEO será impactado pela IA, mas que a IA também tem muita aplicabilidade em SEO. Daí a importância e pertinência destas temáticas para as empresas que operam actividades online.

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Os tópicos abordados neste Webinar foram:

  • A evolução do SEO e o impacto da IA

  • Optimização SEO baseada em dados

  • Motores de pesquisa e IA: um choque ou oportunidade?

  • Como usar IA para SEO com as ferramentas tradicionais

Speaker

  • Miguel Maio - Mercedes-Bens.io - Global SEO Specialist (View bio)

Moderator

  • André Novais de Paula - President of AMD (View bio)

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See the Privacy Policy

  • 1. Your personal data will be processed by AMD - Associação Portuguesa de Marketing Directo e Digital (hereinafter, AMD), with VAT number 501.903.186 and registered office at Estrada de Queluz, 91 - 2794-100 Carnaxide (Portugal), based on AMD's legitimate interests.

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Speaker and Moderator

  • Miguel Maio - Mercedes-Benz-io

    Miguel Maio

    MERCEDES-BENZ.IO - GLOBAL SEO SPECIALIST

    "Professional certifications in Google Ads, Google Analytics, SEMrush Certification, Technical SEO Manager HubSpot, eMarketing Institute and BlueArray Academy;

    +12 years in media agencies (WPP/Groupm), functions such as Head of Digital, Head of SEM, Head of SEO and Head of Performance and Director of Operations in programmatic advertising Xaxis;

    Some brands worked: Apple, EDP, Ikea, BP, BES, Banco Popular, Chicco, Perfumes & Companhia, Fiat, Alfa Romeo, Abarth, Essilor, Activision, Ourtime, Ford, Danone, Ikea, Seat, Mazda, Baptiste, Mercedes-Benz Portugal, Banco Cetelem, Nestlé, Guerin, Salvador Caetano, ANACOM, Deco/PROTESTE, Toshiba, iPronto (Ok Teleseguro), Netflix, Telepizza, Celeiro, Randstad, Auto SAPO,, Salvador Caetano, among others.

    +17 years of experience as an Adjunct Professor at the School of Technology and Management of the Polytechnic Institute of Leiria, lecturer in the Master's Degree in Relational Marketing and in the Post-graduation in Digital Marketing) and independent trainer in the areas of digital marketing strategy, SEM, SEO, TECHNICAL SEO, SEO and content management, SEA, Google Ads, YouTube Ads, digital strategy and media business, performance and generation of Leads.

    Elected in 2019, 2020 and 2023 as the best professor of the Digital Business Post-graduation at Porto Business School, University of Porto."

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  • André Novais de Paula - President of ADM

    André Novais de Paula

    AMD - PRESIDENT | MODERATOR

    "Graduated in Marketing and Advertising from IADE with a specialization in Marketing, he is President of AMD, Portuguese Association of Direct and Digital Marketing and the CEO of Directimedia, a Relational and Digital Marketing Agency. She has developed her activity within Relationship and Digital Marketing with an emphasis on integrated Cross-Media campaigns. He is also Co-Author of the Book "Digital Marketing for Companies" and Teacher and Trainer in several education and training institutions at the level of Masters, MBAs and Post-Graduations.

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