About AMD

The AMD – Portuguese Association of Direct and Digital Marketing é a entidade de referência em Portugal para o desenvolvimento, representação e defesa do sector do marketing orientado por dados.

Fundada em 1987, então como AVENCO, a AMD reúne hoje empresas que estão na linha da frente da transformação do marketing, actuando nas áreas do Marketing Directo, Marketing Digital, Ecommerce e Venda à Distância.

Mais do que representar o sector, a AMD assume um papel activo na sua evolução. Promove a adopção de boas práticas, contribui para o desenvolvimento de competências dos profissionais e participa activamente no debate regulatório, assegurando o equilíbrio entre inovação, eficácia e respeito pelos direitos dos consumidores.

Num contexto cada vez mais exigente ao nível da privacidade e da utilização de dados, a AMD tem tido uma intervenção contínua junto de entidades nacionais e europeias, defendendo um enquadramento que permita às empresas crescer de forma responsável e sustentável.

Através do apoio jurídico e técnico aos seus Associados, da produção de conhecimento, da dinamização de iniciativas e da ligação a organismos internacionais, tais como a FEDMA e a GDMA, a AMD posiciona-se como um verdadeiro parceiro estratégico para as organizações que querem fazer marketing com impacto real.

A AMD é membro fundador da FEDMA, reforçando a sua ligação ao ecossistema europeu e o seu compromisso com práticas éticas e transparentes.

Our Mission

AMD is committed to promoting and developing Direct and Digital Marketing in collaboration with regulators, to promote practices based on ethical values, rigor and transparency, as well as on the training and qualification of professionals in the sector, to foster innovation, to provide information and to support the market and stakeholders, in full respect for Consumer Rights and in the defense of the interests of Members.

Our Vision

To contribute to the dynamism and growth of the Market through partnerships with the most diverse interlocutors, the promotion of debates on the challenges and opportunities that the sector faces and innovation in integrated communication technologies, in a passionate way and with a true spirit of mission.

Our Goals

  1. Organization of representation and defense of the general interest of Members (Art. 3 – AMD Statutes);

  2. To favor good understanding and solidarity among the Members;

  3. To collaborate with official bodies in the preparation and improvement of legislation related to the sector;

  4. Establish and implement instruments of self-discipline and fair practices, represent Members in national and international organizations;

  5. To protect Members from any restrictive legislation for the Industry, fostering a responsible attitude focused on full respect for consumer rights;

  6. To promote the Discipline of Direct and Digital Marketing, with the State, the media, operators and consumers, aiming at the development of the Market;

  7. To inform and support all public entities involved in the legislative and inspection process, the market and its stakeholders, the media and consumers, in general, on the advantages of the Direct Marketing activity;

  8. Create and disseminate policies of good practices – self-regulation;

  9. To support the Associated Companies in all aspects related to the activity and in accordance with the statutory rules.

Areas of Expertise

Legal

Data Protection
Privacy
Consumer Rights
Opposition List / Robinson
Legal Compliance
Legislation

Direct Marketing

Database Marketing
Direct Mail
Distance Selling
Telemarketing
SMS Marketing
Drop Mail

Marketing Digital

Ecommerce
Email Marketing
Content Marketing
Inbound Marketing
Social Media Marketing
Paid Media

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