Portuguese Association of Direct and Digital Marketing

Communicate, Impact, Innovate

Direct Benefits

Support and Representativeness

To have AMD's support in the areas of Data Protection and Good Practices in Direct and Digital Marketing, and to be represented before official entities in Portugal and Brussels.
Opposition List / Robinson

Subscribe to the Opposition/Robinson List for free (12 updates per year).
Community

Exchange of information and exchange of experiences between Members, within the scope of a healthy activity of loyal practices.

NEXT.MARKETING Online On Demand

Já pode ter acesso às gravações e conteúdos do O NEXT.MARKETING Online, agora On Demand. Assista às 6 sessões ao seu tempo e as vezes que quiser. Aprenda a aplicar IA em conteúdos, SEO, conversão, automação, agentes inteligentes e analytics.

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Areas of Expertise

Legal

Data Protection
Privacy
Consumer Rights
Opposition List / Robinson
Legal Compliance
Legislation

Direct Marketing

Database Marketing
Direct Mail
Distance Selling
Telemarketing
SMS Marketing
Drop Mail

Marketing Digital

Ecommerce
Email Marketing
Content Marketing
Inbound Marketing
Social Media Marketing
Paid Media

Data Protection represents a fundamental pillar for the Portuguese Association of Direct and Digital Marketing, not only as a legal obligation, but as an ethical commitment to all stakeholders. In an era where information circulates with unprecedented speed and volume, the ability to manage and protect Personal Data becomes crucial to ensure consumer trust and security.

Data Protection

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Opposition List / Robinson

The Opposition List, also known as the Robinson List, is a free opt-out service for consumers who do not wish to receive direct unsolicited advertising via mail and telephone. This service allows individuals to register on a list, indicating their preference not to receive Direct Marketing contacts from companies to which they have not explicitly given permission to be contacted.

Companies and organizations are required to regularly consult the Opposition List to ensure that they do not contact registered individuals, thus respecting their preferences. This system not only benefits consumers, but also helps companies optimize their marketing campaigns, targeting them to a more receptive and interested audience, increasing the effectiveness of their Direct Marketing initiatives.

Consumer Registration on the Opposition List

Get Opposition List

Webinar

IA nas Empresas: Porque Ferramentas Não Resolvem e Sistemas Sim

O problema não é escolher as melhores ferramentas de IA. O problema é não existir um sistema que as faça trabalhar em conjunto. Este será o foco do próximo Webinar da AMD, conduzido por Rui Martins da SmartLinks.

Oradora:
Rui Martins - SmartLinks - CEO e Co-Founder

Moderator:
André Novais de Paula - AMD President

Quero Inscrever-me no Webinar

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