Artificial Intelligence Webinar

ARTIFICIAL INTELLIGENCE AND DIGITAL TRANSFORMATION SPECIALIST

"Rogério Canhoto, 54 years old, has a degree in Electrical Engineering, in the field of Systems and Computers, from Instituto Superior Técnico. He holds an MBA in Management, Strategy and Business Development, and a Master's degree in Business Sciences with a specialization in "Digital Marketing".

Business manager, he developed his career in the Technology, Media and Telecommunications sector, with a strong specialization in the areas of Business Transformation and Business Development. He has held several top management positions in leading companies in the national context and in multinational companies (PT/Altice, Havas Group, Deloitte Consulting, Impresa Group and PHC Software).

He is also a guest professor of the executive master's degrees at ISCTE and the Catholic University Porto Business School in the areas of Digital Transformation, Digital Marketing and Artificial Intelligence. He is executive director of the postgraduate course in Digital Marketing at ISCTE and executive director of the postgraduate course in Artificial Intelligence applied to Management also at ISCTE.

He is also co-author of the books "b-Mercator – Blended Marketing" and the book "AI_Novator – Marketing in the era of Artificial Intelligence and Sustainability", and Key Note Speaker at several national and international events, on topics related to Digital Marketing, Digital Transformation and Artificial Intelligence.

He was part of the advisory board for digital transformation at AICEP - Agency for Investment and Foreign Trade of Portugal. He is currently a board member of CIP's Strategic Council for the Digital Economy."

SUMOL + COMPAL - INNOVATION AND MARTECH EXECUTIVE

"I am an Innovation and Martech Executive at Sumol Compal, integrating the Digital Hub team, the company's internal digital marketing agency. Currently, I lead the Martech and Innovation pillar, focusing on the implementation of technological solutions, such as artificial intelligence, to enhance digital marketing strategies and improve communication with customers.

I graduated in Marketing and Advertising and completed a Master's in Business Administration. During my master's degree, I published the research "The role of intrinsic in-flight cues in relationship quality and behavioural intentions: segmentation in less mindful and mindful passengers" in the Journal of Travel & Tourism Marketing.

With more than 10 years of experience in the Information Technology and Consumer Goods sectors, I specialize in the creation and management of websites, digital marketing strategies. systems integration, marketing automation, e-commerce and data analysis. In my current role, I am also responsible for the management of digital assets for Sumol Compal's brands, including websites and landing pages, ensuring that these platforms and tools are efficiently integrated and aligned with the latest market trends.

In recent years, I have been exploring how artificial intelligence can transform marketing, from personalizing customer experiences to optimizing internal processes, believing that good practices and the strategic adoption of these technologies are essential for the success of brands in the digital environment."

INNOWAVE - SENIOR DATA/AI ENGINEER

"Artificial Intelligence expert with more than 15 years of experience in implementing innovative solutions that drive efficiency and business growth. I have a proven track record in applying AI in various industries, both in national and international markets (Europe, Latin America, and Africa).

I stand out for the development of chatbots with Natural Language Processing (NLP), responsible for increasing customer sales by 30%, and for the implementation of computer vision systems that reduced defects in industrial production by 35%. I also lead Blockchain projects to ensure transparency in supply chains and have worked on the adaptation of companies to GDPR compliance standards.

With a practical and strategic approach, I help companies integrate AI, automation, and emerging technologies into their processes, ensuring innovation, quality, and safety. It believes that Artificial Intelligence is fundamental to transform businesses and create sustainable value."

LINKEDIN AND ARTIFICIAL INTELLIGENCE EXPERT

"Pedro Caramez is a pioneering LinkedIn expert in Portugal, with more than a decade of experience training companies and professionals in the strategic use of this network. Since 2009, he has been driving digital literacy in organizations, helping them address marketing, recruitment, and sales challenges with LinkedIn.

In recent years, it has integrated Artificial Intelligence tools into its training and consulting services, exploring the impact of these technologies on process optimization, strategy creation and team training.

Born in Porto and currently in Viana do Castelo, Pedro is also a trainer, consultant and mentor, recognized for his work with some of the largest national companies. Its approach focuses on personalized and innovative practices, supported by a dedicated team that shares the same mission. In addition to his professional life, he is the father of three children and passionate about running, reading and music."

AMD - PRESIDENT | MODERATOR

"Graduated in Marketing and Advertising from IADE with a specialization in Marketing, he is President of AMD, Portuguese Association of Direct and Digital Marketing and the CEO of Directimedia, a Relational and Digital Marketing Agency. She has developed her activity within Relationship and Digital Marketing with an emphasis on integrated Cross-Media campaigns. He is also Co-Author of the Book "Digital Marketing for Companies" and Teacher and Trainer in several education and training institutions at the level of Masters, MBAs and Post-Graduations.