AI in Marketing Webinar

In this AMD webinar, João Vitória objectively shares the role of Artificial Intelligence in marketing, addressing advantages, challenges and trends. A realistic and strategic approach to the adoption of AI in Marketing is proposed. Rather than universal answers, they are exploring three possible paths—Yes, No, and Maybe—based on clear criteria, practical examples, and strategic frameworks.

These are the main topics presented in this Webinar:

✅ The impact of AI on optimizing processes and workflows in marketing
✅ Benefits and limitations of automating and personalizing content using AI
✅ Ethical, legal, and technical considerations in integrating AI in enterprises
✅ Strategies for gradual implementation and mitigation of fears in the adoption of new technologies
✅ Future perspectives on marketing with automated agents and the role of human creativity in the sector

Speaker

  • João Vitória - SHKR - Founder + Creative Director

Moderator

  • André Novais de Paula - President of AMD

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Speaker and Moderator

  • João Vitória

    SHKR - FOUNDER + CREATIVE DIRECTOR

    "With a consolidated experience of 30 years in the area of communication, João Vitória has always had a deep connection with technology since the early days of the internet in Portugal. His pioneering vision in the application of technologies for brands led him to occupy innovation and creative leadership positions in the WPP groups, where he was part of the global creative council of Mindshare, Omnicom and Havas. At the same time, he was a journalist and television presenter for technology programs, among others.

    MBA from Steinbeis SMI / Berlin School of Creative Leadership, he has an academic career that has led him to study at UC Berkeley, Columbia University, Tongji University and Hitotsubashi ICS. He has in his career as a trainer and teacher several Portuguese schools and universities, currently teaching in the executive training of the Catholic University in crisis communication.

    Technological integration has always been a central element in his professional career in communication, and he sees the integration of artificial intelligence as just another challenge. The difference is that it is, in his opinion, transformative beyond what we can currently understand."

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  • André Novais de Paula

    AMD - PRESIDENT | MODERATOR

    "Graduated in Marketing and Advertising from IADE with a specialization in Marketing, he is President of AMD, Portuguese Association of Direct and Digital Marketing and the CEO of Directimedia, a Relational and Digital Marketing Agency. She has developed her activity within Relationship and Digital Marketing with an emphasis on integrated Cross-Media campaigns. He is also Co-Author of the Book "Digital Marketing for Companies" and Teacher and Trainer in several education and training institutions at the level of Masters, MBAs and Post-Graduations.

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