Webinar Design Thinking

O Marketing vive num cenário de mudança constante, onde a criatividade e a capacidade de adaptação são fundamentais. Mas como transformar a inovação em algo estruturado e replicável dentro das organizações?

Neste Webinar exclusivo da AMD, exploramos como o Design Thinking pode ser aplicado ao Marketing para gerar soluções criativas, centradas no cliente e com impacto real nos resultados.

Conteúdos Extra

O Glauco foi muito generoso e disponibilizou diversos elementos extra muito úteis.

Quero Descarregar a Apresentação
Quero Descarregar a Colecção de Ferramentas
GPT Customizado do Glauco Madeira

Durante este Webinar foram focados os seguintes tópicos:
✅ Como a empatia pode melhorar o entendimento do cliente
✅ A importância da ideação estruturada para soluções criativas
✅ O papel da prototipagem e do teste em Marketing
✅ Como equipas multidisciplinares podem acelerar inovação
✅ O que o Marketing pode realmente aprender com o Design Thinking

Assista ao Webinar e descubra como tirar partido desta metodologia para impulsionar o seu marketing!

Speaker

  • Glauco Madeira - Lisbon Digital School - Chief Transformation Officer (View bio)

Moderator

  • André Novais de Paula - President of AMD (View bio)

Fill out the Form to be Informed of Upcoming AMD Webinars

You will receive communications about the Webinars that will be held by AMD via the email provided.

Your personal data will be processed by AMD - Portuguese Association of Direct and Digital Marketing for the purpose of sending the schedule of Webinars to be held.

See the Privacy Policy

  • 1. Your personal data will be processed by AMD - Associação Portuguesa de Marketing Directo e Digital (hereinafter, AMD), with VAT number 501.903.186 and registered office at Estrada de Queluz, 91 - 2794-100 Carnaxide (Portugal), based on AMD's legitimate interests.

    2. The processing is necessary to respond to contacts that are made by Users, and Users are expected to process their personal data necessary to provide the response(s) as part of the management of the relationship between AMD and Users.

    3. Personal data will be kept for one (1) year after you contact us, and will be deleted or anonymized at the end of this period, except for messages and requests for information that may be part of a process of joining AMD and/or subscribing to the opposition list.

    4. Without this personal data we will not be able to respond to your contact, so the provision of personal data is mandatory.

    5. AMD may communicate your personal data to service provider(s) in the context of the fulfillment of the purpose described, without prejudice to communications that result from legal and/or regulatory obligations, namely, with public authorities.

    6. You may exercise your rights provided for in the legislation (access, rectification, deletion, limitation, opposition, portability) by writing to the following email amdportugal@amd.pt, without prejudice to the right to lodge a complaint with the competent supervisory authority (www.cnpd.pt).

    7. You can find out more about how your data will be processed

    a) Consulting our Privacy Policy; or

    b) Contacting AMD via email amdportugal@amd.pt

Speaker and Moderator

  • Glauco Madeira - Lisbon Digital School

    Glauco Madeira

    LISBON DIGITAL SCHOOL - CHIEF TRANSFORMATION OFFICER

    "Consultor de inovação corporativa e design de negócios com mais de 15 anos de experiência, incluindo estratégia de comunicação, planejamento de marketing, estratégia de negócios e formação para clientes como Galp, EDP, Banco de Portugal, Ministério da Justiça, Crédito Agrícola, Cofidis, Grupo IMPRESA, L’Oreal, Sonae Sierra, Sagres, McDonald's, Sumol+Compal e Delta Cafés. Glauco é Chief Transformation Officer na Lisbon Digital School, onde também leciona Design Thinking e Customer Journey. É professor convidado na Nova School of Business & Economics nos temas de Inovação e Design Thinking e faz parte do corpo docente do ISCTE Executive Education."

    Twitter
  • André Novais de Paula - President of ADM

    André Novais de Paula

    AMD - PRESIDENT | MODERATOR

    "Graduated in Marketing and Advertising from IADE with a specialization in Marketing, he is President of AMD, Portuguese Association of Direct and Digital Marketing and the CEO of Directimedia, a Relational and Digital Marketing Agency. She has developed her activity within Relationship and Digital Marketing with an emphasis on integrated Cross-Media campaigns. He is also Co-Author of the Book "Digital Marketing for Companies" and Teacher and Trainer in several education and training institutions at the level of Masters, MBAs and Post-Graduations.

    Twitter