Marketing at the Table

On March 18, 2025, AMD had another edition of Marketing at the Table with the theme "Is GDPR Still a Problem?" . This event, exclusive to AMD Members, had the special participation of Marco Alexandre Saias , which led us to an interesting conversation about the past, current and future impact of Data Protection and specifically the GDPR.

During his speech, Marco Alexandre Saias addressed in a systematic and structured way the main challenges that companies face in terms of Data Protection in Direct and Digital Marketing:

1. Early History
Artificial intelligence, which today seems like magic, began as a complex and laborious journey, being a testament to how technology has evolved to simplify what was once incredibly challenging.

2. We are lucky
We live in an era of unprecedented transformation, comparable to the greatest disruptions in history, but advancing at a faster pace and with an even greater impact on our lives and businesses.

3. A mix between excitement vs anxiety (fear)
Artificial intelligence brings both extraordinary opportunities and ethical challenges and risks, requiring professionals to be informed and prepared to harness its transformative side responsibly.

4. Competitiveness and Regulation
The disruptive power of AI requires regulation to balance innovation and safety, ensuring that its evolution benefits society as a whole and not just the big players.

5. So and in Business
Despite the potential of AI, many projects fail due to barriers such as lack of quality data, resistance to change, and absence of clear methodologies, highlighting the importance of a strategic approach.

6. A New World for Marketing – Productivity
AI is revolutionizing marketing, increasing productivity, improving personalization, and transforming processes, creating an exponential impact on effectiveness and results.

7. Upskilling and Reskilling - You Have to Be Prepared
The job market is changing rapidly, and professionals need to acquire new skills to lead the AI era, combining creativity, critical thinking, and analytical skills.

8. AI as an Amplifier of Human Capacity
AI does not replace human talent, but it amplifies our capabilities, allowing us to be more creative, productive, and effective by automating repetitive tasks and improving decision-making.

9. Sustainability and Responsible Use
The advancement of AI comes with environmental costs and technological accessibility challenges, requiring a global commitment to the responsible and sustainable use of this technology.

10. What's Next? What We Can Expect
The future of marketing will be shaped by innovations such as avatars, voice synthesis, intelligent agents, and real-time automation, redefining how brands connect with consumers.

Marketing at the Table once again brought together AMD Associates in a meeting marked by learning, exchange of ideas and debate. With the reflection led by Marco Alexandre Saias, the participants had the opportunity to deepen their knowledge about the challenges of the GDPR and share perspectives on its application on a daily basis.

This event reinforced AMD's commitment to driving knowledge and innovation in the Marketing sector, creating spaces for dialogue and collaboration between professionals.

The conversation continued over a relaxed lunch, where networking was the protagonist, strengthening connections and promoting the sharing of experiences among those present. Another valuable moment for the AMD marketing community!