Expert Talks

We had the privilege of being led in this Workshop by Inês Oliveira – President of APDPO – Association of Data Protection and Security Professionals .

In the universe of Marketing, the Assent He became one of the most debated figures, sometimes pointed out as an obstacle to commercial action, sometimes erected as an absolute pillar of privacy. But is it being interpreted correctly? And is it always necessary?

In this Workshop promoted by AMD, exclusively for Members, understand the Legal Principles and the Good practices in the use of data in direct and digital marketing actions, focusing on the following topics:

✔ Data protection in Marketing Compliance
✔ Checklist for electronic communications
✔ Consent vs Legitimate Interest
✔ Evidence and proof of GDPR compliance

By attending this Workshop you will strengthen crucial skills for responsible and legal action in the field of direct and digital marketing.

Trainer

  • Inês Oliveira - APDPO Portugal - President of the Board

Trainer

  • Inês Oliveira

    APDPO PORTUGAL - PRESIDENT OF THE BOARD

    "Degree (2008) and Master (2010) in Law from the Faculty of Law of the New University of Lisbon. Member of the Personal Data Protection Observatory of the Faculty of Law of the New University of Lisbon.

    She worked as a Legislative Policy Consultant at the Directorate-General for Justice Policy/Ministry of Justice and was Portugal's representative to the European Union (EU), the Council of Europe (CoE) and the European Organisation for Economic Cooperation (OECD) in the Working Groups on the protection of personal data (2013-2023). She was Data Protection Officer at the Ministry of Justice (2018-2023).

    She is currently a Data Protection Consultant and Data Protection Officer at the Tax and Customs Authority. He is President of the Board of APDPO Portugal."

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