O Livro Vive Para Lá das Páginas
A AMD marcou presença no Book 2.0 com uma reflexão estratégica sobre o papel do Marketing na promoção do Livro e da leitura. Partilhamos agora os principais pontos abordados no painel “Estratégias Digitais e Direitos de Autor”, com exemplos, boas práticas e recomendações para o sector editorial.
O Novo Código de Conduta da AMD
AMD's new Code of Conduct is a self-regulatory framework in the Direct and Digital Marketing sector. Updated to respond to the challenges of data, AI and e-commerce, it is a must-have guide for Associates and a useful reference for the entire market.
AMD Signs Protocol with APDPO
On March 6, 2025, a Cooperation Protocol was signed between AMD and APDPO - Association of Data Protection and Security Professionals, at APDPO's headquarters, at Palácio Baldaya in Benfica.
The main objective of this agreement is to bring the two Associations closer together, promoting the development of joint initiatives that benefit our Members and contribute to the evolution of the market.
João Novais de Paula Named Honorary President of AMD
On April 5, 2024, at the beginning of the General Assembly of the Portuguese Direct Marketing Association (AMD), a special moment of great significance took place for all those present. During the session, the distinction of Honorary President was unanimously awarded to João Novais de Paula, a unique figure in the development of Direct Marketing in Portugal and Europe.
AMD Reassociates with FEDMA
AMD, Portuguese Association of Direct and Digital Marketing is pleased to announce its reassociation with FEDMA, Federation of European Data and Marketing. This return marks a significant moment, given that AMD was a founding member of FEDMA and our former President, Dr. João Novais de Paula, played an active role as a Board Member for several years.
AMD's New Era: Introducing Our Renewal!
Over the years, AMD has established itself as a valuable resource for professionals and businesses alike, offering training, resources, and a robust networking community. Now, at a time of significant change, AMD is ready to embark on a new chapter in its history. With a new name, a refreshed look, a modernized website and a strengthened social media presence, AMD reaffirms its commitment to innovation and excellence in the field of Direct and Digital Marketing.